The name of AXA Equitable Life Insurance Co. is known to everybody. It is the foremost financial protection company and also one of the leading providers of life insurance and annuity products, in addition to investment products and services through its affiliates, including, AXA Advisors, LLC., in the realm of USA. Now the same acclaimed company has brought to the fore "The Source," multi-media Web site destined to complement its existing online press room. What is the first and foremost objective? Well, it is to extend access to AXA Equitable in the form of a resource and thought leader on financial protection and retirement planning.
Speaking on the development, Barbara Goodstein, Executive Vice President and Chief Innovation Officer, stated, "Innovation remains the fabric of our communications efforts." "The Source is the latest example of how the tools at our disposal – notably technology and creativity in this case – help to create a unique platform of learning."
Is there anything else? The Source, as indicated by the information, is premeditated to lend a hand to the mounting population of bloggers, in addition to conventional media, know the latest about financial security trends and the increasing pressure on individuals in order to produce retirement income further than Social Security and employer-sponsored plans.
“Our mission is to share with the public the intelligence we gather to determine the best way to serve our customers\' evolving financial security needs," said Chris Winans, Senior Vice President and Head of External Affairs. "To do this right, we need to be at the cutting edge in terms of how we share information as well as how we gather, interpret and use that information to benefit our clients. The Source is one way to help us do that."
It is worthwhile to mention that the company\'s products and services are distributed to individuals and business owners by means of its retail distribution channel, AXA Advisors; to the financial services market by way of its wholesale distribution channel, AXA Distributors, LLC.
