Bajaj Allianz has brought to the fore a new concept, ‘Guarantee Express’ campaign in 137 cities simultaneously across the country. What is the basic aim of this notion? On the word of company officials, the first and foremost objective of ‘Guarantee Express’ will be to educate people on the exceedingly required guaranteed returns on their investments during these troubled times of high market volatility and it is will be done in a fun way using street theatre. It has to be stated that this type of approach has never been heard of yet. An insurance player like Bajaj Allianz is using theatre to communicate the message.

What shall be the main of focus of ‘Guarantee Express’? these are as follows:

Guaranteed highest NAV attained by the fund in a tenure of 10 years through Bajaj Allianz Max Gain

Guarantee of minimum unit price of 170% at maturity through Bajaj Allianz Shield Plus

Guarantee of 7% minimum returns per annum with Bajaj Allianz Invest Plus

How these products are a better option than other financial instruments like fixed deposits, which is one of the popular investment tool for most investors in India

Speaking on this, Mr. Akshay Mehrotra, Head – Marketing, Bajaj Allianz, said, “This is the most innovative way of informing customers about earning guaranteed returns through insurance. We offer an option of two ULIP and one traditional product that are suitable for all levels of risk appetite and give the customer the benefit of high returns as well as tax saving.”

“Street theater is one of the oldest forms of communication used to disseminate a message relevant for society at large. We decided to use this medium to educate people about benefits of insurance to engage the audience in a live and interactive environment. We believe this is an effective way to communicate the message that the customer will retain for a long time,” he added 

The ‘Bajaj Allianz Guarantee Express’ campaign commences from 4th February onwards in Pune and will go to prominent areas in each city, wherein the street plays will be performed to bring out the ‘guarantee’ aspect of each of the products.