As per sources, it is the surfacing of Wayne and Coleen Rooney\'s baby Kai that has stimulated Aviva to endorse its free life insurance deal for new parents. Now the insurer is busy in proffering

£10,000 worth of life cover to new parents in the UK who file previous to their baby is six months\' old. The greatest benefit is that it runs until their child\'s first birthday.

Well, this very deal was launched under the guidance of Aviva in the month of July and is, for the moment, being introduced in a bid to tell again families with newborns to address the much-repeated issue of protection at time when they might not normally have considered it.

It is to be noted that a survey commissioned recently by Aviva suggested in their baby\'s first year mums and dads will be distracted with changing 2,007 nappies, carrying out 1,789 feeds and doing 280 loads of washing. Commenting on this Louise Colley, Head of protection products for Aviva made it clear that the arrival of a new baby signals a complete change of lifestyle and, while the first year of a baby\'s life is one of the most special, it\'s also one of the toughest times for parents"

Aviva plc happens to be the world\'s fifth-largest insurance group, the largest insurance group in the UK and the second-largest insurance group in Canada operating as Aviva Canada. It is one of the leading providers of life and pension products in Europe and has a presence in 28 countries worldwide, notably France and The Netherlands. Aviva plc is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.