Any industry remains in need of innovations always and this happens to be the first and foremost driving force of success. What is the irony is that India, known for its talent hubs along with chic and top-notch educational institutions, is biting the dust devoid of these originations. This striking appraisal has come from none other than Guy Kawasaki, the marketing brain behind Apple\'s legendary Macintosh system and Managing Director of Garage Ventures.
As per Kawasaki, in spite of evolving as the world\'s back-office and building an over $50-billion software exports industry, product ideas emerging out of India are still a disappointing disparity from what the industry would like to perceive. What is more, he states categorically lots of Indian product companies tend to imitate American products, which is not such a great idea.
"The Indian software industry is primarily business-to-business. What I feel is that most local product firms are trying to copy what is being developed by American firms, and that\'s shooting too low. I am waiting for the day when U.S. firms will be vying to copy what Indian firms create. Budding entrepreneurs should focus on building something unique, something that you want to use," said Kawasaki to Economic Times.
In accordance with NASSCOM President Som Mittal, by means of integration among hardware majors, the majority have become infrastructure solution firms. This renders local product firms with a great deal of opportunity provided that they can proffer niche solutions, software that can interact with infrastructure. What is more, large system integrators want to work with software product companies to add value to their offerings.
"Product companies can use such partnerships to reach global customers. In the Indian market, a lot of business-to-government projects are coming up, creating opportunities," said Mittal.
Again, talking on the future of Indian engineers and whether they will make successful entrepreneurs, Kawasaki said, "Absolutely. If I had the chance, I would allow full brain drain from India, Estonia, Israel into the U.S. I feel that an engineer at IIT has as much chance of setting up a start-up as one from Stanford. Management education, especially B-schools like Harvard and Yale, do not help entrepreneurs. In fact, I would warn against \'Bozos,\' who discourage entrepreneurs from pursuing their dreams."