This is certainly a great news, especially for those who have been using services of Cholamandalam MS General Insurance Company Ltd. (Chola MS) for years. The esteemed joint venture between the Murugappa Group and Mitsui Sumitomo Insurance Group of Japan is destined to prevail upon the world of online technology in order to succeed in selling insurance products more and with this end in view, it has launched `Click Easy Insurance\' on its refurbished website www.cholainsurance.com.

What shall be the prime obligations of the refurbished website?  Well, it is to assist clientele buy and renew insurance policies online. Nevertheless, the main idea is to herald an environment that will help a customer to enjoy a simple, transparent and paperless transaction. What can be the benefits to you then? From now on you can get a policy at once and all you have to do is to click the mouse.

Speaking on this major success at a press conference, S.S. Gopalarathnam, Managing Director of Chola MS, said, the online facility would be available for motor policies in the beginning. Nevertheless, there shall be upgrading from time to time as well and Chola MS is determined to bring all others products - personal accident, home, health et al - under Web by June. In the months succeeding June, the company would concentrate its efforts towards bringing insurance under mobile commerce in a year.

It has also been made clear by Mr. Gopalarathnam that Chola MS would focus on selling five per cent of its retail motor policies online in 2010-11. It was hopeful of taking the online sale to 20 per cent in three years, he added. What is more, as indicated by him, Chola MS would go in for a multi-media campaign and make use of social media to generate thrill around its Web initiative.